No Kid Hungry is a campaign of the Share Our Strength nonprofit, striving to end child hunger in America. They're attacking the source by getting nutritional programs in schools to feed & educate children. Jeff Bridges, also responds to The Dude, is a spokesperson who's been fighting hunger issues for about 25 years. This is where Rizon could help. We filmed and mic'd up Jeff as he visited Stephens Elementary School to see the "Breakfast After The Bell" program in action. After that, he was teaching morning calisthenics involving fruit and vegetables...probably our best memories of the day. Later, Jeff and Billy Shore shared No kid Hungry's message in the State Convention Center along side Governor Mike Beebe. Our crew then moved to Walmart to shoot Cooking Matters education, then toured around to see how aftercare/summer programs are using No Kid Hungry meal plans.
Jeff Bridges was a ton of fun to work with even if we kept thinking: